Pick Or Pass On These Sephora Brands And We'll Guess Your Zodiac Sign
Who doesn't love Sephora, right? We personally spend most of our money at Sephora, with zero regrets (usually). From perfume to makeup to hair care, Sephora is one of those places that has more products than we could ever name, and more coming in all the time. Sephora's About Us section gives some history of the brand, including this quote regarding their origin. Sephora says it's a, "revolutionary beauty-retail concept, founded in France by Dominique Mandonnaud in 1970, is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring [independent] darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION." Honestly, we have to agree.
The number of new products and beauty brands that are in Sephora is wild, and there's something for everyone. This is why we've decided to see if we can try and guess everyone's zodiac signs based on what Sephora beauty brands they tend to pick. Can the variety housed in Sephora's [black and white] walls really tell us about ourselves? Or is it sheer coincidence that us, a Leo, are drawn to the stage makeup and brands that feature bold, dramatic colors? Time (and this quiz) will hopefully be able to tell us!
HUDA Beauty
Huda Kattan is indeed the namesake of this beauty brand, which has achieved international fame relatively quickly. Founded by the beauty blogger back in 2013, this beauty brand started with a single pair of false eyelashes which, as the legend says, were worn by Kim Kardashian (About Us, HUDA Beauty). Huda is huge online as well, and people love the brand not only due to its bold colors and high quality, but also the family atmosphere Huda Kattan has managed to create through social media.
Kat Von D Beauty
Kat Von D Beauty, or KVD Beauty, is one of the best alternative, vegan makeup lines. While Kat von D had been in the media for ages, it wasn't until the last decade that KVD Beauty really took off and became the icon it is today. And there's definitely a good reason for that. With high quality products and bold colors, KVD is second to none when it comes to quality and care in their makeup products. Not to mention that famous Tattoo Liner!
NAILS INC.
Mostly a nail polish brand, but also featuring some choice nail prep accessories, NAILS INC. is a brand that most of us will have at least one product from in our lives. Even if we're not necessarily into doing our nails, NAILS INC. is just that prevalent that we probably have one polish from them sitting in our makeup drawer right now. Not to mention the fact that their marketing is fun, fresh, and youthful; incredibly eye-catching, and very fun!
Yves Saint Laurent
This high end makeup line looks and feels like gold. Maybe that's why we don't actually own anything from it; the priciness of the products mean that there's always beauty bloggers looking for "dupes", or cheaper products that mimic the effectiveness of Yves Saint Laurent's products. Honestly, fair. YSL is beautiful in its packaging and its makeup quality, but is it really worth spending our entire paycheques on? We have an opinion, but in this quiz the answer isn't up to us.
NARS
NARS is a popular brand which derives its name from the creator, Francois Nars. Around since 1994, this brand has had many, many decades in order to craft and release the highest quality products possible (The Guardian). We love NARS, and appreciate the strides they're making when it comes to foundation shades, concealer shades, and even longevity of products. While it might have started with lipsticks, it's since turned into a real and true makeup empire-- for good reason! (The Guardian).
Tarte Cosmetics
Tarte Cosmetics is a brand that seems to pride itself on being fun, funky, and fresh, with a touch of youthfulness on the side. While YSL might package their products in gold, Tarte tends to lean more towards the rainbows and funky shapes. It's a great brand to browse when we're out at Sephora, as there's always some fun new thing that they've released recently. Maybe this is why Tarte has such a strong following; it might not have the reach that HUDA Beauty does, but it certainly has style.
Bobbi Brown
Beginning as a makeup artist all the way back in 1980, it would be 10 years before Bobbi Brown found a chemist to help make her lipstick dreams come true (Bobbi Brown Cosmetics.com). Eventually she did, though, and the company took off and turned into what we see today: a comprehensive, totally wearable and versatile collection of essential makeup products for everyone. Not only does she have the lipsticks that launched her, but she's expanded into a variety of other makeup options.
Benefit Cosmetics
According to Benefit Cosmetics history section on their webpage, this is a makeup company that was founded by a set of twins way back in 1976; and it's been going strong ever since! With a fun, retro vibe to all of their packaging and products, it's no surprise that this company has managed to keep that vintage spirit alive. After all, they were around back when vintage was just regular fashion! With shades of pink and a cheeky sense of humor, it's no surprise Benefit is popular.
The Ordinary
This newer skincare brand has received quite a bit of attention lately, and for very good reason. For those of us who have always overlooked skincare, The Ordinary is making it a little bit easier. Not only do they have the attention of makeup enthusiasts everywhere, but they've also captured the eyes and ears of all of us who are normally skeptical of new skincare brands. Their simple, clean products are formulated to have the basic ingredients, without any of the extra junk.
Urban Decay
This fun and slightly irreverent makeup brand was the originally edgy style that we all fell in love with. Bold colors, good products, and quirky names for their product lines and colors, Urban Decay is an old favorite amongst many of us. Perfect for the rockstars and the showstoppers, UD is a brand that many of us have grown out of as we've gotten a bit older and out of our glitter eyeliner phase. That being said, they'll always have a special place in our hearts.
Sephora Collection
Who doesn't love the Sephora Collection? Sephora's house brand, this collection is full of products and colors that mimic some of the most popular high end styles out there. KVD Beauty's popular colors we can usually find cheaper versions of in the Sephora Collection, and find that the brushes and palettes are just as good as Morphe or Tarte. While it doesn't necessarily have the wow factor that some of the other brands have, it's certainly got a niche it fills.
bareMinerals
bareMinerals is a brand that most of us know for its skin-focus and clean makeup capacity. However, scrolling through their social media feeds we see something that's much more unique. bareMinerals also focuses on social issues, like women's empowerment, education, and other essential like that. This is an awesome thing for a company to focus on, and is part of the reason we like them. Not to mention the fact that they've totally great when it comes to high quality at a reasonable price.
Milk Makeup
This unique brand is all about self expression, and it's clear that they don't hold anything back in their product creation. Not only is Milk one of those brands that focuses on the clean, vegan and human aspects of makeup production, but their slogan is literally "Milk Makeup means no rules" (Milk Makeup.com). This is an awesome brand, and it's no surprise that they took off right away. A young makeup brand, this is one that's going to be around for a while.
Too Faced
This is a company that we definitely know the name of, but we don't think we've tried any products of theirs. However, beauty bloggers and vloggers around the world have been trying Too Faced for ages, and after watching YouTube video after YouTube video we're happy to say that we are fans of this company. With a wide range of color palettes, matte and sparkling shades, and even foundation and highlighter options, the options are endless when it comes to Too Faced.
Morphe
We've finally come to Morphe, the darling of the eyeshadow world. Not only do the color palettes run varied and large, but they also run a little pricier than some other makeup brands. That being said, the color variety and definition is worth it; this is a quality brand we're talking about. While it's not for everyone, especially those that tend to keep their makeup in one simple color palette, it's certainly an option that we like to have, as we appreciate a bold look.
Anastasia Beverly Hills
The cult favorite for anyone who's spent ages figuring out how to work their brows into a state of tamed-yet-fashionable, Anastasia Beverly Hills is a makeup brand that sometimes divides people. Some folks believe that it's overrated. It's a little more expensive, and a lot of the products are of a comparable quality to other brands. However, others swear by the Anastasia style and worship the brow pencils and gels that they come out with. At the end of the day, it's totally up to our personal style.
Velour Lashes
No, we're not talking about a Juicy tracksuit that's been fashioned into a set of falsies. Velour is a fabric, yes, but it's also the name of this brand of false lashes that Sephora carries. Reading the reviews, we might think that it was a much more extensive brand than it actually is. While many brands branch out and do falsies and other accessories or makeup and skincare (or some combination of the four), Velour Lashes sticks to the plain and simple lash life.
Shiseido
Here's a company that actually houses a few different brands under its production umbrella. Shiseido's About Us section mentions that they've been working in the beauty industry for one hundred and forty five years. Yes, we read that right: one hundred and forty five years. Not only that, but their description goes on to say that they even supported a gallery in 1919 to inspire and cultivate artists in Japan. Wow! Not only is the makeup beautiful, but so is their history.
Ralph Lauren
Another old and gold brand (sorry, Ralph) this high quality makeup company has been going strong since 1967, according to their About section on their website. We personally really like Ralph Lauren, even if they aren't the most adventurous when it comes to the makeup styles. They'll craft the palettes that Morphe does, and they'll never have packaging like Tarte. But maybe that's a good thing; Ralph Lauren is classy, high quality, and very grown up. It's got its own style.
Tatcha
This skin care brand is one that many of us drool over. One of the greatest things about Sephora is the fact that we can ask for samples of pretty much anything and everything in the store. This includes the $200 jar of face cream being sold by Tatcha, along with a variety of their other products. One of the most impressive skincare brands, we love the idea of Tatcha. Unfortunately our wallets do not love the idea of Tatcha, which means this is one we're forced to skip.
Moschino
Teddy bears aren't just for cute little kids anymore! They're also for Sephora, which was Moschino's biggest makeup collaboration yet. The Moschino x Sephora collection has been touted by many of our inner circle as being one of the cutest packaging options ever, and even features styles of highlighter and foundation that are super easy (and adorable) to apply. We love the aesthetic and the quality; what could be better than that when it comes to buying makeup? Take our money, Moschino!
IT Cosmetics
This is a brand that always thinks skin is in, and tends to put its health and happiness first. Their "Behind IT" section of the IT Cosmetics website mentions the fact that they work hand in hand (not literally) with plastic surgeons in order to create effective, safe skincare and products for a variety of skin types. This kind of diligence is awesome to see in a makeup company, and we know that that's part of the reason IT Cosmetics is it for many people.
L'Oreal
We all know this beauty brand, right? L'Oreal is basically the go-to for any of those pesky forgotten birthdays and mother's days, as moms tend to love L'Oreal. From hair dye to skincare, there doesn't seem to be any corner of the beauty market that L'Oreal doesn't have their fingers in. It's no surprise that Sephora and regular old pharmacies both carry L'Oreal. High end quality and low end prices, L'Oreal is the perfect middle of the road brand for many of us.
Fenty Beauty
Rihanna's Fenty Beauty has taken the world by storm, and we totally understand why. From Body Lava to amazing varieties of foundation shades, there's so many reasons to love Fenty Beauty. Not only that, but Rihanna herself is an absolutely incredible woman. We love how much of a powerhouse she is, and how hard she works when it comes to getting both her makeup line and the lingerie/accessories line to launch. A brilliant musical artist and a successful entrepreneur, there's nothing this woman can't do!
Cover FX
Here's a brand that we mostly know thanks to its highlighter drops. However, after a little research we've come to realize that they do actually have more to the brand than just those shiny serums. Surprise! People love Cover FX, and for good reason. While they might run a little expensive, their packaging is pretty and their products are of a great quality. There's nothing that we like better than sparkle as well, which these drops give us in spades.
Bite Beauty
What better name than Bite Beauty when it comes to lipsticks, right? We personally love the idea behind this brand, though we haven't spent much time getting into the lipsticks themselves. The way that the colors look when applied are rich and wonderful, and inspire us to never settle for second best when it comes to lip coverage. Lipstick can make or break a look, and it can elevate any outfit to something totally spectacular. We like Bite Beauty, and hope others do too!
Charlotte Tilbury
Charlotte Tilbury isn't just the name of a successful beauty brand; it's also the name of the creator and makeup artist behind the brand. This fiery redhead has been working in beauty for basically her whole life, and it really shows. In her About Me section on the Charlotte Tilbury website she says, "give a woman the right makeup and she can conquer the world". Honestly, true. We love this emphasis on power and confidence, and think the brand is a great support of that phrase.
Biossance
This unique brand is one that we hadn't really heard of before looking into it, but trust us when we say that we're totally in love now. Believe it or not, skincare sometimes gets overlooked in the world of beauty brands. Some people seem to think that it's just makeup that counts. But no! Beauty starts from the inside out, and includes taking care of our skin as well. We're big fans of this company, and are excited to see what they do next.
Smashbox
This company has been around for ages, and it doesn't seem to be going anywhere anytime soon. Smashbox is a group that's got a variety of looks. It can be sweet and subtle, or it can burst into a room. Their primer is one of our personal favorites, and we've been using Smashbox for years. One of the first "fancy" brands we were introduced to, this is one that's certainly a popular option whether we're shopping from Sephora or another makeup store.
St. Tropez
It was just a matter of time before we mentioned St. Tropez. This is a company that features products for those out there who like to tan. tanning lotion, tanning spray, and even bronzers. St. Tropez is well known, and seems to be one of the only brands at Sephora which is solely dedicated to tanning. Controversial opinions about tanning aside, they definitely make a great bronzer. We personally love the way that this tanning company has found their niche, and respect it.
Tom Ford
Everyone knows Tom Ford, right? We've all seen those gold handles and fluffy brushes, even if can't necessarily to make them our own. The cult of Ford is real, and people who are passionate about this brand are very passionate. We get it; we've got brand loyalty too, but not necessarily with this one. Although we're sure that we would if we tried it. For now we'll just keep drooling over the foundation, setting powders, and highlights.
Stila
Here's a fun one! Stila is one of our personal favorites, as they're just the right blend of classic and fun for our personal needs. With lip gloss and lipstick on their roster, Stila proves that we're not just one trick ponies when it comes to style. We like having a variety, and we especially like being able to change up our look while utilizing one palette. Creativity is big for Stila, and we're personally very big fans of that fact.
Sunday Riley
This newer skincare brand has recently been gaining popularity, and for good reason. The natural approach is popular for many people who might have chemical sensitivities or other issues with scented and built skincare. Their passion for keeping it natural translates to their customers as well. Many beauty bloggers we've seen that tend to connect to the pure and clean makeup brands have tried Sunday Riley, and they've had various good things to say about it; maybe we'll have to try a serum or two!
Philosophy
It wouldn't be a quiz about Sephora without talking about Philosophy, the perfume and lotion brand that's got a variety of signature scents. Philosophy is a staple of the Sephora shelves, and have a variety of innovative perfumes that we're big fans of. While scent allergies mean that not everyone is going to be a fan of this brand, we personally love the way that it fits each and every customer who shops there. There really is a product for everyone!
La Mer
Another high end brand, La Mer is on the same level as Tatcha in our minds: we love the products, we love the fact that this brand exists, but we're not necessarily big fans of how much our wallet has to put out. While beauty bloggers and editors swear by La Mer, we "sea" a few other options out there in the world of skin care. We appreciate the power of it, but we're not interested in any long term use; but hey, that's what the Sephora samples are for, right?
